In 2025, a peculiar yet fascinating toy has taken over the shelves, social feeds, and imaginations of millions across India: the Labubu Doll. With its wide, toothy grin and haunting eyes, this doll has become a viral sensation, sparking curiosity and debate across social media. From influencers to toy collectors, everyone seems to be talking about this spooky collectable.
But what exactly is the Labubu Doll, and why is it trending so intensely in India right now? This blog breaks down everything you need to know, from its origins and symbolism to celebrity connections and even chilling paranormal rumors.
What is Labubu Doll?
The Labubu Doll is a collectable designer toy created initially by the Hong Kong-based toy studio POP MART in collaboration with the artist Kasing Lung. It is a part of the Monster Series and is best known for its quirky, almost unsettling appearance featuring large eyes, pointy teeth, and a mischievous smile.
What sets the Labubu Doll apart is its unique blend of cuteness and creepiness. Often categorized under art toys or vinyl figurines, Labubu is not a typical toy but a designer doll for collectors, often sold in limited editions.
Labubu Doll Origin and Idea Behind It
The Labubu character was born from the imagination of Kasing Lung, a renowned illustrator and toy artist. Inspired by fairy tales, childhood fears, and fantasy creatures, Lung designed Labubu as a mischief-making forest elf with a dark yet whimsical personality.
The first Labubu figures were launched in China and quickly gained a cult following across Asia. The doll represents a mix of childhood innocence and dark imagination, which resonates with both young adults and serious collectors alike.
Its rise in India is linked to global pop culture trends, rising interest in Kawaii aesthetics, and the increasing popularity of limited-edition collectables.
Which Celebrities Have Labubu Dolls?
Along with Indian influencers and celebrities like Komal Pandey, Sejal Kumar, Neha Kakkar, and Sakshi Sindwani, several international artists and collectors have also shown interest in Labubu dolls.
Notable global names include:
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G-Dragon (BIGBANG) – The K-pop star is known for his love of designer toys and limited-edition art collectables, including figures from POP MART.
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Lisa (BLACKPINK) – Frequently shares quirky collectables and has been linked to POP MART items.
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Edison Chen – Co-founder of CLOT and a major collector of designer toys, often spotted with exclusive POP MART pieces.
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Verdy – Japanese street artist and toy collaborator with a known appreciation for POP MART creations.
These artists contribute to the global hype around Labubu, making it a trending item in the world of fashion, art, and pop culture.
Collectors often showcase their Labubu series with hashtags like #LabubuIndia and #DesignerToys, making it a part of a broader pop culture movement.
Labubu Doll Colors and Their Meaning
The Labubu Doll comes in a variety of colors and editions, each representing different moods or personalities. Some popular variations include:
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Classic Brown Labubu: The original forest creature look.
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White Angel Labubu: Symbolizes innocence and peace.
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Devil Black Labubu: Associated with mystery and darkness.
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Rainbow Labubu: Represents hope, creativity, and joy.
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Zombie Labubu: A Halloween favorite with creepy vibes.
These colors not only appeal visually but also carry emotional symbolism, making each purchase more personal. Many collectors choose a Labubu version that aligns with their mood, personality, or décor theme.
Labubu Doll Rumours About Paranormal Activities
One of the most bizarre aspects of the Labubu Doll trend in India is the growing number of paranormal rumors associated with it. Social media users have claimed that their Labubu dolls change positions overnight or emit strange sounds, fueling urban legends and superstitions.
While there’s no scientific proof behind these stories, the rumors have only added to the doll’s intrigue. Much like haunted dolls in horror culture, the Labubu Doll now sits at the intersection of fascination and fear.
In reality, these stories are more likely part of viral storytelling than actual supernatural events. But in the world of collectables, mystery adds value, and Labubu is benefiting from it.
The Bottom Line
The Labubu Doll is not just another trending toy; it's a symbol of modern collectable culture, blending art, emotion, and a touch of eeriness. Its rise in India is a reflection of changing tastes, where consumers are increasingly drawn to designer dolls, niche art toys, and viral pop culture icons.
Whether you're a toy collector, an art enthusiast, or someone simply intrigued by spooky trends, the Labubu Doll offers something unique. Its story, design, and unexpected twist of mystery have made it one of the most talked-about dolls in India today.
